Gone are the days when people used to put an ad on the paper to get plenty of calls/leads for their advertised services or products. With the emergence of internet and the dominance of worldwide web, technology has witnessed a new evolution. Irrespective of the nature of your business, if you are not in sync with the latest technology then in all probabilities you are lagging behind. When it comes to marketing on the Internet, there are generally two primary methods employed by the business owners. These are Search Engine Optimization (SEO) and Pay Per Click
This post talks about SEO in detail. SEO in modern times has changed a lot. And it is also believed that in the coming years SEO take a back seat and Google will stress more on the content marketing strategy. This is indeed a heck of an idea, but the fact is quite pragmatic seeing the increasing dependence on content marketing. With new SEO trends ruling the roost, there has been a plethora of legislation that Google is implementing while rewarding the page rank to maximum number of websites. Some of them are discussed below:
1. Author Rank: A new way introduced by Google to impart page rank. The author rank says that if the content is not having a byline and the author info then in all probabilities Google is not going consider it. In 2013, Google reduced authorship snippets by 15%. This could be more this year so beware fellas to include the author tagevery time.
2. Social media: Google is all set to impart maximum page rank provided your website is in nexus with social media. In the year 2013, Facebook single handedly drove 21.25% of traffic to Google, with Pinterest being contended with the second place taking its share of pie comprising of 7%. So, if you don’t want your website to enjoy a mediocre visibility, thrust harder for social sites. It’s time to wield their power.
3. Content Marketing: Google found a disloyal child named content marketing that is going to replace its own father SEO. Hell yeah, certainly SEO is poised to be confined to the graves. What more to say it will be something to watch out for in 2014 when internet marketing witnesses a new mantra all together.
4. Guest Blogging: Last but not the least guest blogging is bearing the brunt of Google’s rage. Last year it was used overwhelmingly by SEO experts for building links, brand authority, credibility and other benefits. This year it came as a bouncer for many when Matt Cutts made this startling and rather disheartening and controversial statement that it is done with guest blogging. So, no more ass scratching with the guest blogging.
As of now, SEO is witnessing a tremendous change and apprehensions are rife that in a year or so, it will be as obsolete as black and white mobile phones that people used to use in the 90’s. So, be attentive to all such SEO changes and alter your marketing strategy accordingly.