In Search Engine Optimization (SEO), link building has been considered as a very important aspect to have online presence. As a part of many strategies used in SEO, it involves the process of linking external pages to a page on your website. The key here is to link high quality pages from an authoritative website instead of from a newly built website to your page as it will bring a greater impact.
If used in the right way, it can be a beneficial tool. But if it is used incorrectly, it may bring disastrous results for your site. Sometimes you may commit a mistake unintentionally, thanks to the always-changing SEO world. To ensure that everything is happening in your favor, it is essential to stay updated with the changed techniques and algorithms for building high quality links.
If you were not able to learn anything significant about link building in 2016, here is a list of things you must do, and a list of things you must steer clear of in 2017:
‘5 Dos’ for an effective link building
#1. For link building, ensure that you are generating impeccable content for your company’s website. The topic that you have been discussing must be engaging and to the point.
#2. Don’t trust paid links easily. Even if it’s a high rank website that is asking for link to your content, your external link may be considered as manipulative by Google.
#3. If you’re newbie in content creation, you can ask expert bloggers to help you in writing quality content. This will ensure that your website not only regularly produces fresh material, but also helps you earn links from other blogs through an active participation in dialogue across the web.
#4. If you think ‘self-link’ is the best and cheapest strategy, then it could be a misconception. Usually, such links are considered as low-value by Google.
#5. Try to generate newsworthy content to grab attention from press. Since 2016 was a year of viral news and events, this may be done by stating something controversial, releasing a new product or any such activity that is viral and grabs attention.
5 Don’ts that can tear down your Link building
#1. If you are thinking of buying links, please drop the plan. It’s not a good idea as Google keeps on checking sites with low quality links, leading to a loss of traffic and ranking of your website. Also, if you buy links from such link brokers who do not own these links, you directly violate Google’s guidelines leading to a penalization, if caught.
#2. Don’t trust the ‘cloaking’ technique. One should refrain from using it as a spamdexing technique to trick search engines into giving your site a higher ranking. It is a bad practice which may harm your SEO.
#3. Don’t add irreverent comments on different forum websites. Spamming such forums may lead to you getting banned from such discussion groups.
#4. Refrain from injecting links into a website as that will not help you in the long run.
#5. Don’t think of trading with any site to get links. Never agree to such a link exchange program as forming links wTags: link building, link building in 2016, Search Engine Optimization