E-Commerce Platform Migration: How To Avoid SEO Disasters

An e-commerce platform is required to be updated with time to ensure usage of advanced technical tools and easy availability to online users. The decision to update the platform can result in many good changes for the brand. But the process to update it should be done in an accurate way, unless the website may lose its charm on search engines and pose serious problems to the platform.

E-Commerce Platform Migration: How To Avoid SEO Disasters

If you are planning e-commerce website migration, here are things to remember to ensure a problem-free process:

  • Prepare List Of Every Important URL On The Platform
    Before starting the migration process, it is necessary to get URL of references you may need. In addition, if there are any broken links or existing redirects, add them into the list. If there’s a plan to change URL structure of the platform, ensure not to introduce redirect chains. It may affect the speed of servers and cause search results-related problems. To make the list, one can make use of Screaming Frog.
  • Decide The Changes
    The process of migration may bring lots of structural changes to the platform. It is necessary to stay aware of these changes before finalizing the updates. Here, one should make sandbox to check database on new updated site before making the changes permanent on the domain. This process will help know outcomes of changes. During test implementation, one should ensure that it is set as noindex. It should be removed after the completion of update process. In this step, changes should be included in things like overall site, menu navigation, hierarchy and breadcrumb navigation.
  • Determine URLs Applied On Updated Site
    It is necessary to know how to make page URLs and impacts of migration. Before the process starts, one should ensure that they are aware of URL naming conventions.
  • Construct Redirect Map: Legacy Site To Migrated Site
    Here, one should use their knowledge on URL naming convention and set new guidelines and rules for .htaccess. By doing this, URLs can be redirected to the updated platform.
  • Attention To Manually Created Links
    There will be two types of links on the website: dynamically created and manually created. Links that are static won’t get updated when the platform is updated. If the redirect map part is handled wisely, there will be no reason to worry. In this case, manually created links can be redirected to the new platform.
  • Attention To Authoritative Pages
    Here, one should spend some time to make a list of most authoritative pages. Ahrefs and Open Site Explorer can be used to make the list in an effective manner. Apart from that, one can also use Google Analytics to recognize pages with even one visit in last few months. In this process, it is necessary to ensure that pages with online traffic are preserved carefully. The pages with most number of visitors should be given prominent status.
  • Keep Tracking Ranking Data
    It is necessary to keep a close eye on the website rankings. Various tools, such as SEMrush, can be used to get ranking data in an effective manner. In addition, top keywords and keyword data should also be given the attention. Plus, changes in the keywords before and after the update should also be tracked.
  • Identify Site Page Prone To Be Missed
    The update process should not lead to page missing incidents. If it happens, it could be due to neglecting static pages as the process only handles dynamically generated URLs, or because of inconsistent URL naming conventions. The third reason for the page miss can be problems in internal navigation of pages. All these issues should be considered before starting the migration process.

    To avoid any such circumstance, number of URLs should be considered during test implementation.

  • Monitoring After Migration
    Even when the platform is updated, crawl it to ensure everything has been done in an effective way. One should make sure that there’s no issue during the transfer and update process.

Top Excuses for Not Having a Website

Whether it’s a big organization or a small company, running your own business is not an easy task. The list of things that you need to stay on the track to taste success never ends. But it doesn’t mean you should take shortcuts and ditch a very important element: Online visibility.

Modern technology has not just connected people all across the globe, but also enabled small businesses to position themselves on a strong path, which they could use to gain worldwide customers and motivate them to engage with their products or services.

Even at a time where clients Google before using services of a company,many small businesses hesitate to spend money on a website. Isn’t it surprising? Some of them even believe that a Facebook page with a phone number could fill the gap that has been created with the absence of a website.

Although they know that a website can really make a difference, they ditch the idea, citing some silly excuses.

Recent surveys show that around half of small businesses do not have a website today, andmany of them have no intention of having one in the near future. The question is: When many small businesses know that a website could be cornerstone of an organization, why do they evade the tool?

Connecting With People through Websites
Here’re some of the top, common excuses that small business owners make for not having a website in the technology-friendly world:

No Need of a Website

Many businessmen believe that they have a kind of business that doesn’t need online visibility. They believe a website is just a way to sell products online. When they don’t have products to sell on the Internet, they ditch the idea of having a website.

A Website Is Just Waste of Money

Internet is no less than a lifeline today. Whether it’s about finding study material, shopping, or buying services of a company, everything is available on the Internet. As per the surveys, more than half of the Internet users around the world search products online. Still, many business owners believe that a website is just a luxury item that they cannot afford.

Social Media Sites Are Better Than a Website

Social sites are a great way to stay connected with people, and promote a brand or product,but it could not be compared with a personal website. Some business owners believe that by posting regular content, they will gain new followers who could be their potential customers. Social media is a good promotional tool, but a website comes much ahead of Facebook and Twitter. As per the surveys, a company with a website gain more profit than the companies with no website.

No Time to Maintain a Website

Yes, a website needs maintenance regularly, that too by a professional. If you don’t have time for your website, you can hire a web development company that also provides website management services.

The Company Has Enough Clients

You might have number of clients today, but what if they find better services elsewhere tomorrow? Customers keep on looking for more beneficial services, and if they find someone better than your company, there are high chances that you will lose a client. Ensure that when your client is using the Internet to find the best service provider in your area, it’s none other than you.