Whether it’s a big organization or a small company, running your own business is not an easy task. The list of things that you need to stay on the track to taste success never ends. But it doesn’t mean you should take shortcuts and ditch a very important element: Online visibility.
Modern technology has not just connected people all across the globe, but also enabled small businesses to position themselves on a strong path, which they could use to gain worldwide customers and motivate them to engage with their products or services.
Even at a time where clients Google before using services of a company,many small businesses hesitate to spend money on a website. Isn’t it surprising? Some of them even believe that a Facebook page with a phone number could fill the gap that has been created with the absence of a website.
Although they know that a website can really make a difference, they ditch the idea, citing some silly excuses.
Recent surveys show that around half of small businesses do not have a website today, andmany of them have no intention of having one in the near future. The question is: When many small businesses know that a website could be cornerstone of an organization, why do they evade the tool?
Here’re some of the top, common excuses that small business owners make for not having a website in the technology-friendly world:
No Need of a Website
Many businessmen believe that they have a kind of business that doesn’t need online visibility. They believe a website is just a way to sell products online. When they don’t have products to sell on the Internet, they ditch the idea of having a website.
A Website Is Just Waste of Money
Internet is no less than a lifeline today. Whether it’s about finding study material, shopping, or buying services of a company, everything is available on the Internet. As per the surveys, more than half of the Internet users around the world search products online. Still, many business owners believe that a website is just a luxury item that they cannot afford.
Social Media Sites Are Better Than a Website
Social sites are a great way to stay connected with people, and promote a brand or product,but it could not be compared with a personal website. Some business owners believe that by posting regular content, they will gain new followers who could be their potential customers. Social media is a good promotional tool, but a website comes much ahead of Facebook and Twitter. As per the surveys, a company with a website gain more profit than the companies with no website.
No Time to Maintain a Website
Yes, a website needs maintenance regularly, that too by a professional. If you don’t have time for your website, you can hire a web development company that also provides website management services.
The Company Has Enough Clients
You might have number of clients today, but what if they find better services elsewhere tomorrow? Customers keep on looking for more beneficial services, and if they find someone better than your company, there are high chances that you will lose a client. Ensure that when your client is using the Internet to find the best service provider in your area, it’s none other than you.