Technology has entered into 2017 where the role of smart devices has become vital. Every client expects modern technologies from the service provider for business growth all across the globe. Apart from the company’s web presence, reaping direct benefits from technology is equally important. So a basic business website is never enough, but a comprehensive, technically advanced and responsive website is the need of an hour.
Responsive web design, also known as RWD, is an approach that is used to adjust web pages or websites in a way that they could be viewed on every device that we have today.
Today where online shopping is the most effective and the easiest way to buy things, can you imagine a website that has just a desktop version? Several studies have already shown that majority of people buy products online using their smartphones, so you cannot imagine a retailer without a mobile website.
Undoubtedly the addition of responsive web design in the technical field has resulted into tremendous growth in the mobile web sector, but many believe it has some problems that Ethan Marcotte didn’t imagine while inventing the term a few years ago. They believe responsive design is killing a designer’s creativity.
As a professional web designer, do you really think that your creativity gets killed under tight restrictions, or it flourishes because you have challenges to address? Well, you may say that when it is about branding, responsive design’s work is impressive, but what about layout? When you have distinct classes of viewpoint, you need distinct designs. It is not an easy thing to do, because you don’t know the accurate dimensions of every phone or device’s screen.
In addition, a website’s design makes a connection between its different elements, and when you are asked to fill these elements in a device as small as credit cards, that connection gets disturbed.
In responsive designs, all the attention is paid to the size, and not the content. The question that arises here is: Whether a user really needs access to full content of a website?
With the introduction of responsive designs, designers are forced to keep their creativity aside and adapt their work to small screens. Then what is the best way to use responsive web design without ditching the creative side of a designer? There could be different designs of a website for different devices, but that’s not a real solution. Having more than one version of a website is not feasible, and even if you think about it, you will have to spend a huge amount on just the designing process of a website. Plus, a designer will need time and exact dimensions of every screen to design.
Is there a solution to the problem? Sadly, nobody knows the best way to use responsive design that doesn’t affect creativity of a designer. It is not wrong to say that although responsive design is an impressive tool, it is being used very early. If we really want diversity in web designing, it is necessary to implement other tools, such as CSS variables and container-queries.