E-Commerce Platform Migration: How To Avoid SEO Disasters

An e-commerce platform is required to be updated with time to ensure usage of advanced technical tools and easy availability to online users. The decision to update the platform can result in many good changes for the brand. But the process to update it should be done in an accurate way, unless the website may lose its charm on search engines and pose serious problems to the platform.

E-Commerce Platform Migration: How To Avoid SEO Disasters

If you are planning e-commerce website migration, here are things to remember to ensure a problem-free process:

  • Prepare List Of Every Important URL On The Platform
    Before starting the migration process, it is necessary to get URL of references you may need. In addition, if there are any broken links or existing redirects, add them into the list. If there’s a plan to change URL structure of the platform, ensure not to introduce redirect chains. It may affect the speed of servers and cause search results-related problems. To make the list, one can make use of Screaming Frog.
  • Decide The Changes
    The process of migration may bring lots of structural changes to the platform. It is necessary to stay aware of these changes before finalizing the updates. Here, one should make sandbox to check database on new updated site before making the changes permanent on the domain. This process will help know outcomes of changes. During test implementation, one should ensure that it is set as noindex. It should be removed after the completion of update process. In this step, changes should be included in things like overall site, menu navigation, hierarchy and breadcrumb navigation.
  • Determine URLs Applied On Updated Site
    It is necessary to know how to make page URLs and impacts of migration. Before the process starts, one should ensure that they are aware of URL naming conventions.
  • Construct Redirect Map: Legacy Site To Migrated Site
    Here, one should use their knowledge on URL naming convention and set new guidelines and rules for .htaccess. By doing this, URLs can be redirected to the updated platform.
  • Attention To Manually Created Links
    There will be two types of links on the website: dynamically created and manually created. Links that are static won’t get updated when the platform is updated. If the redirect map part is handled wisely, there will be no reason to worry. In this case, manually created links can be redirected to the new platform.
  • Attention To Authoritative Pages
    Here, one should spend some time to make a list of most authoritative pages. Ahrefs and Open Site Explorer can be used to make the list in an effective manner. Apart from that, one can also use Google Analytics to recognize pages with even one visit in last few months. In this process, it is necessary to ensure that pages with online traffic are preserved carefully. The pages with most number of visitors should be given prominent status.
  • Keep Tracking Ranking Data
    It is necessary to keep a close eye on the website rankings. Various tools, such as SEMrush, can be used to get ranking data in an effective manner. In addition, top keywords and keyword data should also be given the attention. Plus, changes in the keywords before and after the update should also be tracked.
  • Identify Site Page Prone To Be Missed
    The update process should not lead to page missing incidents. If it happens, it could be due to neglecting static pages as the process only handles dynamically generated URLs, or because of inconsistent URL naming conventions. The third reason for the page miss can be problems in internal navigation of pages. All these issues should be considered before starting the migration process.

    To avoid any such circumstance, number of URLs should be considered during test implementation.

  • Monitoring After Migration
    Even when the platform is updated, crawl it to ensure everything has been done in an effective way. One should make sure that there’s no issue during the transfer and update process.

Top Questions to Ask Before Hiring an SEO Company

Continuous advancement in online marketing has made it easy for an organization to promote its services or products on a platform which is accessible to almost every person. Not just big brands, but even small companies are using latest online marketing tools and strategies to make their services popular and reachable at international level.

Seeing the increasing use of online marketing tools, every business is suggested to mark its online presence through a website. It is not just an easy, yet effective way to promote basic information, but also to get connected with clients.

But a website is useful only if search engines, like Google, Yahoo, and Bing are showing it in their top search results. In today’s competitive business world where online marketing has become as essential as other tools, it’s not easy to get noticed over the Internet. There’s always a need of SEO experts to manage the website and make regular changes in it to get benefits.

But how to choose the best Internet Marketer to manage your website when every company dealing in SEO services promises to provide the top search engines results, which is practically unfeasible? Here’re some essential questions that you could ask while considering an SEO company to improve your search engine rankings:

1. Why should we hire you?

It’s a very obvious question to ask that will have some definite answers. They may answer like ‘we are cheaper than others’, ‘we’re the best’ or ‘we always give faster results’. Here, you have to understand the good SEO will never be cheap. If you want favorable results, you will have to invest. Don’t go with someone who advises you to ditch some fine SEO strategies just to cut costs.

2. How will you get us on the first page of Google natural search?

There will always be a serious SEO strategy to improve a website’s search engine ranking. You should ask the potential company to reveal what process they follow to get favorable results. You will get answers, such as ‘We’re going to start with XYZ strategy’ or ‘we will target some keywords to attract people to your website or product’.

"SEO Questions"

3. How will I know about changes you’re going to make?

Your potential SEO Company is going to make some major changes in your current Internet marketing strategies, and it’s their responsibility to keep you updated about new changes. You could ask the company to send a work report or quick updates every day.

4. Can you share the list of your past and current clients?

Before online shopping, you read reviews about a product you are going to purchase. Buying services of an SEO firm is similar to online shopping. You must be aware of customers who have used or have been using services of the company. The company will not give you the entire list of clients, but it should not hesitate to share detail of two or three clients.

5. Do you follow latest Google practices?

Being one of the leading search engine giants, Google keeps on updating its SEO strategies and algorithm. There are high chances that one strategy which is effective today will bring no good results tomorrow. A good SEO company stays updated with latest Google algorithm and applies them in bringing good results.

6. What tools do you use for SEO work?

To ensure that your campaign is on the right track, it is necessary to know if all the right tools and sources are being used. You should do some basic technical SEO audit before hiring a company.

7. What practices will you follow for SEO work?

It is important for you to know what type of SEO practices the company is going to follow. You could ask the service provider to unveil strategies on Technical SEO, Off-page and On-page SEO. It may tell you about aspects working behind search engine spiders’ work to crawl your website. In addition, you will also come to know about inbound links on your website and how content can be optimized for relevant keywords.

8. Are you sure our website will be at the top in rankings?

Even the connoisseur in the arena or Google itself cannot guarantee you rank #1 in search results. If the SEO salesmen are just trying to get one more customer, they will promise and guarantee top results. You will have to remember that no one can understand Google algorithm completely, which means there’s no guarantee of success every time.

9. How should we make the payment?

Different SEO service providers may follow different payment methods. Some companies charge depending on a project, while others take money on hourly basis. Before finalizing the deal, you must ask about the payment structure. It is important that the service provider uses a secure payment gateway.

10. How Does Your Firm Measure Its Own Success?

A service provider who measures his success in the happiness or satisfaction rate of the client is surely delivering happiness but not the SEO service. So reject the service provider who says we’re successful if our clients are happy. Success should be gauged on the basis of client’s success, not satisfaction. If the previous clients have improved their ranking, which is the core aim of SEO, the SEO provider is successful. There’s no second thought about it.

Top Tricks to Increase Your Landing Page Conversion Rate

Landing pages have a vital role in lead generation, and their absence may affect marketing strategies of online marketers. They not just have the ability to take traffic to other targeted pages of the website, but their absence may also reduce the chances of website visitors converting into potential customers. Experts on online marketing even suggest that companies can have growth in lead numbers if they increase the numbers of their website’s landing pages. But many small and even big organizations face difficulties when it comes to making marketing strategies. It is because plethora of marketers does not follow the best practices while optimizing the landing pages. So to keep your marketing strategies on track, here is a guide that may help you in optimizing your website’s landing page for improved results:

Low Page Loading Time

A user is not going to wait for even a minute to get the first glimpse of your landing page. Your efforts to make it beautiful and user-friendly will go in vain if the page is taking too much time to load. If its loading time is high, then you should immediately fix the issue, and ensure that within seconds, users are able to see everything on the page.
"SEO landing page conversion rate"
One Goal

Make sure that landing pages of your website are not confusing the visitors with multiple offers at one time. With a number of offers, users not just get confused, but also lose sight. There should be just one offer asking for users to pay attention. In addition, you could also create a guide for people on why to use your service. For example, the landing page may feature a section highlighting the importance of your offer.

Crisp, Yet Clear Headline

Instead of making headlines of the landing page fancy, focus on making it simple, easy-to-read and attention-grabbing. The font should be clear-to-read, bold and short. Try to add just one major headline, although there could be optional sub-headlines.

To-the-Point and Convincing Content

Remember that the information on the page is to satisfy users, and if there is unnecessary or over-elaborated text, they may lose focus. The content on the landing page should be genuine and clear to read. The information should be flowing in the right way to help users.

Highlight your Unique Selling Proposition

Traffic on your website will change into potential customers if they find something unique, yet valuable on the landing page. Mention what different you are offering to the users and how it is going to be better than your competitors.

Use High-definition Images and Icons

In addition to simple and easy-to-read content, images on the landing pages are something that grabs the attention of users. Ensure that header images and other pictures highlighting the company’s products and services are of high-quality and corresponding to the content.

Add ‘Call to Action’ Button

To make it more use-friendly, allow users to interact through some actions. You can put a CTA button large enough to be noticed on the page. Make sure that it’s easily noticeable on the page.

Link Building: 5 Dos and Don’ts We Saw in 2016

In Search Engine Optimization (SEO), link building has been considered as a very important aspect to have online presence. As a part of many strategies used in SEO, it involves the process of linking external pages to a page on your website. The key here is to link high quality pages from an authoritative website instead of from a newly built website to your page as it will bring a greater impact.

If used in the right way, it can be a beneficial tool. But if it is used incorrectly, it may bring disastrous results for your site. Sometimes you may commit a mistake unintentionally, thanks to the always-changing SEO world. To ensure that everything is happening in your favor, it is essential to stay updated with the changed techniques and algorithms for building high quality links.

If you were not able to learn anything significant about link building in 2016, here is a list of things you must do, and a list of things you must steer clear of in 2017:

"link building"
‘5 Dos’ for an effective link building

#1. For link building, ensure that you are generating impeccable content for your company’s website. The topic that you have been discussing must be engaging and to the point.

#2. Don’t trust paid links easily. Even if it’s a high rank website that is asking for link to your content, your external link may be considered as manipulative by Google.

#3. If you’re newbie in content creation, you can ask expert bloggers to help you in writing quality content. This will ensure that your website not only regularly produces fresh material, but also helps you earn links from other blogs through an active participation in dialogue across the web.

#4. If you think ‘self-link’ is the best and cheapest strategy, then it could be a misconception. Usually, such links are considered as low-value by Google.

#5. Try to generate newsworthy content to grab attention from press. Since 2016 was a year of viral news and events, this may be done by stating something controversial, releasing a new product or any such activity that is viral and grabs attention.

5 Don’ts that can tear down your Link building

#1. If you are thinking of buying links, please drop the plan. It’s not a good idea as Google keeps on checking sites with low quality links, leading to a loss of traffic and ranking of your website. Also, if you buy links from such link brokers who do not own these links, you directly violate Google’s guidelines leading to a penalization, if caught.

#2. Don’t trust the ‘cloaking’ technique. One should refrain from using it as a spamdexing technique to trick search engines into giving your site a higher ranking. It is a bad practice which may harm your SEO.

#3. Don’t add irreverent comments on different forum websites. Spamming such forums may lead to you getting banned from such discussion groups.

#4. Refrain from injecting links into a website as that will not help you in the long run.

#5. Don’t think of trading with any site to get links. Never agree to such a link exchange program as forming links w

How Can You Make Your Website Respond to Google’s Mobile Website Requirement?

This Year Google is on an accelerating spree to bring dynamic changes for making internet marketing witness a new upswing. So, Google is all set to launch its pioneering program name—mobile friendly test tools. So, from now on Google would evaluate different websites that have opted for mobile friendly design on the parameters that it will set post this program is rolled into existence.

At this juncture, it would be technically difficult to ascertain how it will affect click through rate, but for folks it would be a safer stance to opt for mobile friendly website. As from now on Google will judge your website based on the responsiveness it carries while being accessed on different devices, so it will severely affect your website if you don’t have a mobile responsive design.

So, in that case you would be technically driving away all those visitors who would have opted for mobile to know about your business or rather who seek the products through mobile that matches with your business. As this change will take some time to set the balls rolling, website owners can change their website accordingly to make the most from this new salvo that Google will hurl. So, the most simmering question would be how to figure out whether your website is mobile friendly or not.

  • If you want to ensure that your website is mobile friendly, then you must avoid flash, this will help make things work in the best way.
  • You must include text in your website in responsive format, so that every now and then the visitors have not to zoom through to get stuffs into their head.
  • Make the content compact so that visitors will not have to scroll vertically or horizontally. At times this practice is too annoying to endure and visitors technically flee from those websites.
  • Keep the links in right alignment; it is imperative to help them figured it out properly.
    If you follow these things will designing your website then you can enjoy a level playing field when your website gets indexed.

Are You Falling Behind In The Competition? Chances Are That Your Website Is Not Indexed—A Way Out Benevolent Folks

“What is the use of planting your rose in a desert when no one can smell its sweet smell?” The statement is a metaphor when compared with your endeavors to help make your website promulgate in the internet searches. So, there are instances that though with all the dedicated efforts you are not able to help make your website get visibility on Google search. Instances are that you may be facing an indexing problem. So, how you can figure things out and make your business yield results that you are looking for.

There are many reasons that have debarred your website from getting indexed. In this blog you will get the leverage of coming across few of them. So, if so far your website is encountering this problem, and technically you are lost in the vast ocean named Google then you can steer your ship to customers and leads by fixing these problems.

You Falling Behind In The Competition

1. Find out whether your website is indexed under www or non www domain.
This is the most simmering issue that needs to be tackled. So, you must figure out whether it is http://panda.com or http://www.panda.com. However, if you have both these sites then you must specify the domain for each website. This will help make things look viable.

2. Your website is alien in Google
Often, if your site is newly created then it may take some time, but if after a considerable period of time you are still not indexed in Google then probably you must check the following things to help fix indexing stuffs.

  • Go to webmaster tools homepage and select the website that you want to index.
  • Once you are there, on the dashboard you would find a crawl option. In that option click fetch as Google.
  • When a dropdown list appears, you must select desktop.
  • So, once you select the fetch button then it will fetch the URL that you want to get indexed.
  • After the fetch status turns successful you can index them at an average of 500 URLs per week.

3. Often for security reasons, the developer can block the website with robots.txt. In this case, you just have to remove robot.txt from the entry to get your URL indexed.

4. It is imperative that your website should have sitemap.xml. Sitemap are important parameters that Google follow to index your page. It provides specification to Google about the web pages and content that it carries. With the help of this sitemap, Googlebot can trace your website. So, if you think that you are having indexing issue then you can revise and resubmit. Once you do this then in case your URL was not indexed then it can get indexed again.

5. Crawl errors are also one of the reasons that act as an impediment for Google from indexing your website. So, you need to fix them for getting your site indexed. Here is how you can streamline the process.

You can follow these steps to help your website get indexed. Select your site → Click on “Crawl” → Click on “Crawl Errors”. If you have any errors, i.e., unindexed pages, you will see them in the list of “Top 1,000 pages with errors.” So, you can effortlessly club them together and fix it instantly.

6. Meta Tag is Not Indexed
If you have not indexed your meta tags then Google bots will not be able to find your website.


These problems become hard to trace on account of indexing and you must fix them instantly to get your website indexed. So, you just have to remove the line of code and you will be back to business folks. So, once you correct it then the Meta Tag will appear like this.


How to Explore New Realms in Content Marketing Strategy for Your Business Promotion

Content Marketing Strategy

“Content is the king and SEO is the Queen”- With the emergence of knowledge driven promotion, that saying is apt for marketing your business with an iron hand on the internet. However, one thing that is evident for making your marketing stand unique and first-passing-the-post in this ever challenging contest is – information! By information I mean, what you are dealing in, how it can help folks and what is the reputation you hold in the market. While analyzing your website, Google will be looking for relative informative content. So, you would think that you have a home page, category page, about us and contact us page and scheme up page so you are the undisputed in the race. What the heck! Every website now-a-days are towing on those obsolete lines, what’s new you are generating; perhaps you are stuck, isn’t it? Certainly, you might be thinking how to figure out a way around that swing the marketing roulette in the favor of your business.

Here is how you must plan out your content management initiative for making your business website prove its mettle when it comes to adhering to the whims and fancies of Google’s algobots.

Content Marketing Strategy

Home Page: While you are designing your home page, it is imperative that your homepage will strike the core of your business operation. It will look more pitching and attract clients. Don’t write content what Google wants, rather write content what your targeted niche audience needs. Google pays for writing informative search friendly content.

Category page: Under the category page, you must not club multiple services together. Don’t bog it up, rather make it distinct. Dichotomy is always preferred while specifying about service. Keep two different services in a dichotomous structure. If you keep them apart, you have better chances of getting your site ranked meritoriously.

Product pages: Keep each product page separate and create a landing page specifying the functionality and specification of the product. It will certainly give you leverage over your competitors.
About Us & Contact Us: For about us and contact us page, don’t beat around in the bush, keep it to the point mentioning every vital details in the best way.

Schema Markup: If possible create a scheme markup page for your categories to help Google figure them out easily. The less Google has to sweat, the more it is better for your site.

So, if you think that you have done all this and now you can sit around by the side of the Miami Beach with a glass of wine having lavish sun baths and appreciating the scenic views, in the meantime your website is ruling the top spot on search engine result page then you are highly mistaken my friend.

It’s not just about putting the stuffs on the website and the job is done. It is just the beginning, you have to perspire and diligently do your duties to enjoy the top spot on Google search.

So, how to pave the way for such vaulting pursuit! Well, the answer is simple, start thinking like a customer while designing and framing your contents. How to achieve that:

  • Identify Your Customer: While you are planning the content for the services that you provide, in that case, try to figure out the trend that the local customers are following. You can also search your internal search result to find out about the trend. You can design your content strategy based on those findings.
  • Your Competitors: Try to conduct a detailed probe; it will always help you find out the strategies that your competitors are following. This will always put you on a level playing field while planning your content strategy for making your business successful.
  • Keyword trends: If you want to get maximum prominence for your business in local area then you have to think locally. While designing or planning your content strategy make sure that local keywords are carefully thought out.
  • Blog Posting: If you are doing regular blog posting containing relevant information that your customers require then it will always put you in a better position to get maximum organic ranking on any search engine result page.

Use XML Sitemaps and RSS/Atom Feeds for Better Crawling


Are you enthusiastic towards making your business reach the “Numero Uno” position? If you want to bring about the dynamism and change in your business then it is high time to pay heed to what Google says. Google has launched slew of practices that would technically place you on a level playing field to play gimmick with the search crawlers, enchant them, say to your fella competitors that I am at the top. Don’t be appalled, it’s doable only if you keep certain basics at the back of your head while going for XML site maps and RSS/Atom feeds.

How to keep that approach? Let’s watch it through Google’s eye!

If you are using content to promote your business then you must have a holistic idea of the fields that you must list on your site maps.

How to get a grasp of it when we are blogging? To pave the way for this dauntless challenge, let’s see how we can keep our approach upbeat and upfront. As XML site maps contain more information, they are technically larger than RSS/Atom. Being a website owner, you must understand which options looks more viable. While XML site maps provide holistic information about the website, RSS provides just the recently added content. So, the crux of the story is which one to choose.

XML Sitemap

  • While you are devising your strategy, you must ensure that only the URL is used in the site map. This will pave the way for easy location and Google autobots will be in a better position to intercept you.
  • If you are feeding anything up there on RSS/Atom feed and XML site map make sure that a stipulated modification time is generated for each URL.
  • If you have a long set of sitemaps, then in that case maximize the size of your sitemap. At max, keep 50,000 URL’s capturing 10 MB space and don’t forget to poke Google once the site map gets updated.
  • Make sure that you have not missed any update, so all the updates that Google wants on RSS/ Atom should be there when Google last ran a fact check.

So, it is recommended to use both XML sitemaps and RSS/Atom feeds for better crawling on search engines.

With Penguin 3.0 Around, How To Deal With The SEO Strategy…

Google is all set to launch a new swing of development with the launch of Penguin 3.0, the newest algorithm updates that Google has introduced in this year. With Google on an accelerating spree to launch new updates for penalizing black hat SEO techniques, how will this new Penguin 3.0 materialize for innumerable businesses using online as a platform for business promotion. As of now the data are technically unavailable about how many websites will be affected by this new algorithm. However, that doesn’t mean that there aren’t any business website that will not feel the wrath of these new parameters that Google has introduced.

Let’s take a look at the reaction so far at the newest change through a diagram below.


The Way Around

With the new Frankenstein in the form of “Penguin 3.0” set loose, backlink SEO promotion is something that will be closely monitored. So, it would pose a threat to those individuals who are banking upon the SEO link building activity as the last resort for SEO promotion. In doing so, instead of the content earning the backlink they are voluntary using money as a primary tool to gain maximum clout in the SERP. So, it has become technically difficult for Google to monitor all of them. So, these new updates are iterated to punish those who are using unethical SEO practice. So, if you want to cope up with the new algorithms then you must go for informative content. Google is in no mood to penalize for posting informative content that the users are looking for.

H1 Tags For Search Engine Optimization – Strategically Significant

header tag

The SEO process has been subjected to constant change from time to time, precisely to catch up with the major search engine behavioral patterns. It is also pretty evident that there has never been a very standardized process that guarantees a desired outcome. In such context, the global SEO experts do recommend guidelines based on research patterns and probability analysis. Also, closely monitoring the updates from Google, if it is Panda or Humming Bird would give a clear sense of consistency which needs to be adopted from time to time. Among many significant aspects of SEO process, H1 tags have been spoken at great detail of late, it is majorly because of the search engine relevance which has been migrating to mobile and tablet platforms.

Coding for H1 to De-code Google

In-spite of creating a very informative website, many a time SEO professionals wane off with the coding which at times need a very simple consideration. The process of Meta-tag placement has to be rightly represented by content links and adequate coding. The reason why there are many updates from Google and other search engines, especially in-terms of SEO is the consistency in information they want to offer their users. On a mobile platform, there is a huge advantage of ease of access and limitation in-terms of navigation which is a challenge in a way. The coding process can’t be selectively done considering the content level duplication challenges. In this context, the H1 Tag which essentially symbolize has to be selectively placed once in an entire page. The whole HTML coding for a page can look similar to the webpage title which will also have the keywords targeted. Among the H1 to H6 tags, H1 is the most significant tag and it has to be longer than the rest of the H tags. It is also important to note that these H1 tags are to be similar and identical for all the web pages in the entire website.

Search Engine outlook for H1 Tags

The present search engine pattern is designed in a way to find its clue of the topic from the H1 Tag which makes it evidently clear that the scope of SEO ranking is more dependent on these tags. It obviously makes it necessary to have a good combination of design, content and coding. These tags also provide clues to the search engines on how the information is organized and if the sub-topics are indicated by H# of the same page. Though there are several practices around using H1 more than once, it is the best practice to keep it just once in a very unique format. Having the same format for the sub-titles through H2 may also limit the ranking possibilities. Only H1 among the other H series has to be unique and the remaining are to be done in a different style and format. The whole HTML appearance should resemble like an outlined structure that gets appropriately noticed by a search engine’s spider.