How to Run Your First Facebook PPC and How It’s Different From Adwords

Whether or not you’ve been trying to promote your business through Google AdWords, who has nearly become synonymous to PPC, here’s something completely new and different for you to explore. If you think Facebook is only meant for bragging your new dress, checking in to the movie or event and commenting on the pictures of friends and friends of friends, there is a lot more to it than socializing, and it is business marketing and networking.

When it comes to PPC and internet marketing data, Google AdWords and Facebook PPC are running shoulder to shoulder and sometimes it can get difficult to choose the one amongst these two. To know which horse to put your money on, there is a bit of research and comparison to be done. Well, before that, lets understand what Facebook PPC is, how it works and then we’ll see how is it different from the one that’s almost an old school now- Google AdWords.

"facebook ppc strategy"
Facebook PPC Campaign

Just how paid search is synonymous to Google AdWords, Paid and social advertising has become tantamount to Facebook Ads. Have you ever noticed those small, tiny blocks at the right hand side of your Facebook and wondered how you always come across things that totally interest you, things you’ve been looking for, things you at once fall in love with? Don’t consider yourself lucky, it’s the Facebook that does the trick.

There are endless new features and characteristics of Facebook Ads that we must discuss, as we come across them while discussing the process of getting started and running your first Facebook PPC campaign.

You can also take out time to read a post to get started with Instagram ads.

Getting Started

When you want to set up and run a PPC campaign on Facebook, here are some easy steps to follow. You can keep it simple, or go to extreme ends to define the elements and specifications- it’s all up to you. But here’s what and how you go about it.

1. Choosing the Objective

Choose your objective for the campaign. Facebook gives you options such as awareness that includes brand awareness, local awareness and reach, page promotion, boost your post, consideration that means traffic, engagement, app installs, video views and lead generation and conversion that also includes store visits and product catalog sales. Once you define the objective of your campaign, it’s time to move ahead to the next step.

2. Account Creation

Once you define or choose the objective, you can create an ad account for that campaign. Now, you can name or rename your campaign and totally customize it. Choose the account country, currency, and time zone and choose the continue option to reach the next level.

3. Select your Audience

Facebook is really generous when it lets you select your audience with utter specifications. As this is your first Facebook PPC campaign, you can create new audience group, but later, you will be able to save your audience groups for future campaigns and design customized ads for different groups. Now here, you can create custom audiences based on their location, age group, gender and language. This helps you reach the right set of people who might be interested in your product, service or campaign.

Well that’s not all, you can choose detailed targeting to include people who match the chosen demographics, interests, behavior etc and exclude people from the particular location, demographic, interest or behavior. That’s selective and detailed audience targeting.

Next, we have connection type, that lets you choose whether you want to show your Ad to people who like your page or use the app, their friends, or exclude the people who like the page or use the app already, people who use a specific technology or people who respond to a particular event etc. once you save the audience, you can always start a new campaign for that group of audience you created.

4. Placement

Once your ad and its audience is created, it is important to choose where and how to place your ads. You can either put things in the hands of Facebook by choosing automatic placements or choose Edit Placements. While Facebook has an entire department that takes utmost care of Ad placements, it is always safe to put your eggs in their nest just the way cuckoos do.

5. Budget and Scheduling

Now comes the time to disburse some funds or at least decide how much you can invest on your business’ Ad campaign on a social media network that has a 1.86 billion monthly active users. Once you choose your budget and selecting the plan, i.e., daily budget or lifetime budget, and then scheduling your ad display that means selecting continuous display or setting a start and end date and time.

6. Create your Ad

What’s next? Create your ad; choose the format, such as single image, single video, slideshow or canvas, choosing and uploading the images and media files, choosing a scheduler etc to finalize your ad and create it at last.

7. Placement

Well, this one is different. Now you choose your Ad to be displayed on desktop news feed, mobile news feed, feature phone, desktop right column, or instagram feed.

8. Place your Order

Have you been restless for this step? You can finally place your order now, make the payment and wait for an email from Facebook with a confirmation as your Ad goes live. Voila! You did it.

A Guide to Get Started With Instagram Ads

Over the last few years, the increasing presence of businesses promoting their services on social media websites is not ignorable. Instagram, which has been on the success track since its launch in 2010, has lured several advertising enthusiasts in the recent time, and it is even predicted by experts that the photo-sharing platform is going to surpass other social media websites in terms of social media marketing.

Sharing pictures on Instagram is easier than any other social platform. Plus, most of the Instagram users are under 35, which mean there’s more buying power than Facebook and Twitter. In addition to that, developers are making continuous efforts to make Instagram more user-friendly and instill more marketing-friendly features.

According to eMarketer, today is the best time to promote a brand on Instagram, because there are higher chances of tasting success than ever. If you are skilled enough to create engaging visual content on your product, your company is going to have a good time on social media.

"Instagram Ads"
Here are some important steps to follow before and while you start promoting your brand on Instagram:

Step 1: Understand Instagram and Create Business Profile Account

Before getting started, collect and read information on the social media platform. Understand how it works, how you will gain audience, and how to showcase a product to them. Also, ensure that the Instagram account you’re creating is focused on your brand. For this, you can observe the strategy your competitors, who are successful on social media, are following.

Step 2: Reach the Audience

Ensure that people in your network are familiar with your brand, and may help you in promoting it. To ensure that, give authentic look about the company and its products or services.

Step 3: Post Creative, Engaging Content

Content will always be the king, so you must follow solid content strategy to gain attention of potential customers. You can also use products’ pictures or videos to make people familiar with your brand.

Step 4: Link Your Account to Facebook

Facebook acquired Instagram a few years ago, and allowed users to connect their Facebook and Instagram accounts. You can use Facebook’s Business Manager to post ads and reach out to the audience.

Step 5: Use Popular, Interesting Hashtags

‘Hashtag’ is one of the best features of Instagram which allows you to get noticed in the crowd. Although you can use 30 hashtags on one post, ensure that you’re using only useful, relevant and interesting hashtags.

Google Adwords About To Launch New Initiative For Call Forward In November 2014

Google Adwords

Google is pitching to make an unprecedented mark on the adwords campaigning by introducing local number call forwarding feature in the coming month of November, 2014.

Now, it will be interesting to see what effect this feature will wield on the campaign strategies of innumerable businesses that are resorting to online advertisement.

It will pave the way for efficient and hassle free communication for the business houses. They would be able to use local numbers for call extensions on their ad. It is one of the pioneering initiatives that would help to use local number for call extensions. With this initiative you will have the opportunity to feature your local business online and this will appeal to the local audience in the best way.

How to set up this feature?

Here’s how you can approach it:

  • Click the Ad extensions tab in AdWords.
  • From the View drop-down, choose Call extensions.
  • Find the call extension you’d like to edit in the table and click the pencil icon next to the extension.
  • The phone number will be listed under “Selected phone numbers.” Click the pencil icon next to the extension to open the “Edit phone number” window.
  • Update your phone number. Google will attempt to provide a local or toll-free forwarding number to match the format of the number you provide (where available).
  • Click Save.

You will be able to have two options when you are availing the call forwarding facility.

  • Toll-free numbers: Forward calls to a toll-free number and by doing this you will be entering that number within the phone number field. Google will generate and show a toll-free Google forwarding number for your call extensions.
  • Local numbers: You can also choose to forward calls to a local number by entering a local number, you can be reached at in the phone number field through this number. Google will then generate a forwarding number for use on your call extensions on the number is fed. The local numbers generated by Google will share the same area code where your business is based. In some instance where that is not available, an area code for your geographic area will be displayed.