Facebook has announced a few changes to the way videos appear on your News Feed. Earlier, videos were ranked based on factors such as whether the viewers turned on the sound of the video, or opened it on full screen view. While these factors increased the exposure of the video to more viewers, Facebook has added a new metric to rank the credibility of videos.
Now, ‘Percent Completion’ will help determine the ranking of videos and their appearance on your News Feed. Percent Completion refers to the amount of time one spends in watching a particular video before closing it. Facebook thus believes that a viewer watches a video longer owing to its gripping content thereby implying the need for it to appear in the news feed of other users as well. Also, the longer one watches a video, the higher is the brand awareness and brand metrics lifts for that brand, as implied by Facebook.
This new metric brings attention and importance to the ‘live video broadcasts’ that Facebook has introduced recently. Facebook posted a blog post regarding this that shares, “people spend more than 3x time watching a Facebook Live video on an average compared to other video content”. Since live video content is believed to grab the attention of users for longer duration, you may see more of Live Videos posted by your friends and verified pages and public figures you follow on your News Feed from now on.
Facebook has begun to roll out this new metric in January to some users and will be monitored and rolled out to more users soon.
Matt Cutts, famous software engineer and Google’s former head of search quality, is no longer available for the tech giant. Cutts, who officially resigned from his position at Google on December 31, 2016, is now working with the United States Digital Service (USDS) where he has been appointed as the director of engineering. Cutts was among the first 100 Googlers and was seen speaking in many conferences.
Earlier, it was expected that his services with the USDS will remain for around three months, but his stint extended when he decided to leave Google after noticing efforts by the agency. It is also supposed that his future promotion has impacted his decision of resignation.
In 2016, Cutts started to work with a team of USDS, but didn’t make it official. After working with the agency for few months, Cutts announced that he is no more on leave and has decided to work with the USDS where he has been appointed as the director of engineering.
In a statement on his new job, Matt Cutts compared his current workplace with his former company. He said the government doesn’t give high salaries like Silicon Valley companies. There are no free lunches and some days are frustrating, he added. But Cutts also said that work at the USDS is important and inspiring. It is something that could bring a positive change in people’s life, he added in the statement.
As a small business owner, your location is your best ally because a bulk of revenue for small businesses comes from its local area. There is one fire way of getting ahead the competitors in your local area on Google and that is to be closer to the client than the competitors.
Google locations help searchers in finding the service providers nearby their area. If you want to get your business to show up on the top of Google locations page, then give your customers a map to your door by implementing local SEO tactics.
What is Local SEO?
Local SEO is a branch of small business SEO practices that focus on positioning companies for searches, based on the user’s current or intended location by creating a few web pages that have location based keywords along with “About Us” page that features address and accurate information about the services.
Who benefits the most from local SEO?
Benefits of Local SEO are not merely limited to businesses, on the contrary, it is also remunerative to the clients. If someone uses search engines to find locations close to him, it will make his search much easier.
What is the main advantage of Local SEO?
The main advantage of Local SEO is that if you will use it properly to attract potential customers in your local area, it will help your business to rank higher in the search engine results pages quickly and easily. Even if the search is tied to the non location based keyword, it is still easy to rank up the search engine results.
What are the other benefits of local SEO?
There are a number of apps that are using Google location tools. By using the benefits of Local SEO, you will not get help to reach the top position on Google locations searches, on the contrary, you can also rank higher on these apps.
Local SEO is not a new concept. But nowadays it has become the most imperative
component for every local business that desires long term success across Google. With the support of SEO professionals, you can enhance your customers as well as sales. If you want to know more about local SEO, contact Cyber Flavors for the professionals who know how to utilize the tactics of local SEO properly.
If you have a business and want to be found locally in search engine result pages for the products and services you offer, then give your customers a map to your door with local search engine optimization services. With local SEO, you can offer your customers accurate information about the services you offer in their area with targeted local search engine optimization techniques.
Cyber Flavors is an ethical digital marketing company, offering result oriented local search engine optimization services to its clients. Our local search engine optimization service is inclusive of citations, reviews and place optimization. So, if you are not reaching the potential customers in the local search results, contact us today.
Strategies to Make Local SEO a Successs for Small Business
As all marketers know that a key factor of any small business marketing strategy is to efficiently place itself in search engine results. As an owner of small business, you should let Google know the location of your business and your offerings. The question is – How it should be done?
The answer is, there are many simple and effective ways to improve the position of your business in search results. Below, we are mentioning the strategies that will help to make your Local SEO a success –
Properly Optimized Money Website
Your website is the place from where you can generate revenue, so make sure that it is well optimized to show high within search results.
Create Local Place Pages
The next step is to create local business page for all three major search engines (i.e. Yahoo, Bing and Google).
Precise Business Citations
You need to make sure you use consistent Business Name, Address and Phone information for your company across all listings. Some of the major listings are (Yelp, MerchantCircle, Local, Insider Page, Four Square and more).
Ensure An Appropriate Link Strategy
Links to your website from related category, and vice versa, play a vital role in gaining search engine visibility because they develop authenticity and credibility of your website.
User reviews help to improve your business visibility in local search results, whether they are positive or negative. Therefore, it is recommended to encourage your customers to leave reviews about your business.
Social Medial Engagement
Social media plays a vital role in improving your ranking in search results. The more actively you participate in social media activities, the higher changes of increasing likes and followers and in turn will help to improve your search rankings.
As a small local business owner, you have to believe that the online marketing is the cheapest and most accountable medium to promote your products and services. In order to compete with the competition you have to apply new ways to promote your products online. The question is how will you outbid your local competition? The answer is Local SEO. Local SEO is the process of optimizing your website so that you can gain higher local search rankings. Local SEO has become one of the essential components to every business that wants long-term success across search engines. It is important because it helps businesses to :
- Improve search visibility
- Target the right customers
- Bring more relevant traffic
- Gain more Leads and more customers
Cyber Flavors is a digital marketing company, which offers quality web services. Contact Cyber Flavors, if you are looking to promote your business locally over the web.
Are you a local business owner looking to promote your website to increase online sales? Have you ever thought that what makes a website so prominent that it appears on the first page of Google, whenever searched from the nearby locality? The answer is Local Search Engine Optimization Service. It is beneficial for any local business to appear on Google maps as it can help their customers to find their office easily.
Local SEO is the optimization process for the places results in search engines. Cyber Flavors is a digital marketing company offering local search engine optimization service to its clients. We use research driven methods to improve local keyword rankings. Our local search engine optimization service allows you to take advantage of Google algorithm which favors local websites over non-localized websites.