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A Guide To 5 Email Marketing Platforms

In the midst of social media noise and chaos, what gives us a moment of solitude is a pop-up message that says “you’ve got mail!”. So finally we hear from someone and the world is not liking, sharing or commenting on it. Be it Facebook, Twitter, WhatsApp (which is also gradually going social) and many other online platforms that share what you do, read or even shop, a mailbox is still purely yours to own and benefit from.

So when we talk business, an email is still, by far, the most reliable and impactful marketing strategy than any noisy social media marketing campaign around. You not only get in touch with your present and prospective clients one-on-one, you also get a lot of freedom to personalize, share and impress.
So hoping that a manual email marketing campaign isn’t on your mind, we created this list of 5 best email marketing platforms around that can take away the pain of reaching out.

1. MailChimp

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MailChimp is a popular email marketing tool that has taken the test of time. With varied and multiple features like creating and managing email marketing campaigns, MailChimp also provides tracking and analytics. It is feature packed with automation and flexibility and by and large, the favourite among many leading marketers.

2. iContact

iContact
No, this isn’t one of those Apple gadgets, but a versatile email marketing tool that lets you run email campaigns more effectively. With features such as email newsletters automation, predefined templates, live setup help and support, integrations with third party apps and scheduling among various others, this email marketing tool also provides a well established social media and email scheduling feature, online surveys and much more.

Your emails are less likely to end up in spam when you are using this advanced marketing tool and that’s a brownie point.

3. AWeber

AWeber
For pleasing templates and surprising segmentation features, AWeber is a hot favourite among many email marketers. Although a completely desktop oriented platform and less mobile friendly, AWeber has gained a lot of admiration for its innovative and sophisticated features that it bestows. Features such as email templates, email tracking and analytics, auto-responders, live phone, chat and email support and tutorials make this platform much loved among users.

4. GetResponse

GetResponse
For the novice email marketers, GetResponse is the best bet with easy to use features, designed keeping beginners in mind. However, its simplistic design approach does nothing to alienate it from being technically rich and well equipped. From email scheduling and automation to generating and running campaigns, creating groups and segments to tracking and using auto-responders- GetResponse does its best to get your vehicle rolling.

5.Emma

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Some good things cannot be missed out, no matter how short the list is. Emma is the perfect example of a competent email marketing platform because it is designed keeping customer behavior in mind. For all those who prefer a personalized marketing strategy, Emma is the best tool to hang around with. Emma lets you create customized marketing campaigns for your business prospects and track the response in the most dynamic, multi-dimensional way. From precise reports and mailing scores to click mapping- Emma is surely the boss around.

How To Improve your Alexa Ranking In A Month

Does ‘Alexa Ranking’ really matter while showing potential of a website? If you’re aware of its importance, you will definitely say ‘yes’. An individual who has knowledge about the Alexa Rank tool knows how it helps in showing popularity of your website relative to others.

For a brand’s popularity on the Internet, it is essential to have a solid Alexa Ranking. It is good to have lower Alexa Rank for your business. It not just calculates your business current health, but also tells your potential clients about the state of your business. This is the reason many businesses around the world are focused on improving their Alexa Rank.

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Some people have a hunch that improving Alexa Ranking is a long-way process which takes a long time to get satisfactory results, but the truth is that if you are aware of right strategies and tricks, you will be able to see impeccable results in just 30 days.

Here’re some things that you should know to improve your website’s Alexa ranking quickly:

  • Invest in Alexa’s Certified Site Metrics

    As it is about the popularity of your business, do not hesitate to make small investment to get Alexa Certified Code. It comes with a number of benefits, such as accurate Alexa Rank, information on website’s performance and traffic on it.

  • Create error-free, genuine and informative content

    Content is going to make a big difference when it is about engaging potential clients, so it is necessary to create useful and easy-to-read content. It will not just connect users with the company, but also helps in improving Alexa ranking.

  • Ensure you’re getting quality inbound links

    When Google takes into account components related to its ranking algorithm, Domain trust/authority gets the biggest share. To achieve this, you must ensure that the backlinks your website is getting are of high quality. It means they should be belonging to trustworthy websites.

  • Keep a close eye on keywords your successful competitors are using

    There’s no harm in learning some new, effective strategies from your competitors. Combine your unique approaches to improve Alexa ranking with primary competitors’ keyword strategies to outperform the competition.

    You should use Keyword Planner of Google to track keywords your successful competitors are using.

  • Follow right SEO practices

    Although SEO needs your special attention and time, it produces great results. It makes your website better and improves its Alexa Ranking. To ensure that it is working in your favor, you must use the latest and the best SEO practices.