Content Marketing In 2017: Top Common Content Mistakes You Don’t Want To Make This Year
In today’s technology-friendly world, content marketing is considered as an effective marketing tool to promote a brand or an organization’s services. Any piece of writing that is creative and unique can help in attracting new clients and getting more business. Although content is an easy-to-use tool for modern digital marketers, it is necessary to do it right, which is not an easy feat.
Content marketing is like first date where you have to be careful while talking about yourself. As you are promoting your product or business, it is essential to understand how content can be used in the most effective way. Over the years, the wild world of content marketing has changed a lot. It has become more beneficial with the time, but still, its future is challenging. To make the most out of it, you must ensure that the content that you have created is error-free and easy-to-understand. Being a marketer, you must be taking several steps to make sure that your content is effective and error-free, but there are high chances that you are making few mistakes. Here’re some top common content mistakes you don’t want to make in 2017:
1. Writing poor content
If the content that you have created is poor, then neither your reader, nor Google will receive it. Always keep in your mind that the poor content will not just go against your efforts, but may also stop your growth as a content marketer. Spelling or grammar errors will also pose problems for a reader who has to focus on resolving content mistakes, rather than enjoying the content.
2. Underestimating the role of SEO
It doesn’t matter how creative or unique content you have generated, if you are not using the modern search engine optimization techniques, favorable results cannot be expected. It is necessary to understand how to use keywords and algorithms. To do so, stay updated about latest practices, algorithms and technologies.
3. Not using social media in the right way
Social media platforms are beneficial and cost-effective tools to promote a brand and reach the wide audience, but it is important to use it in the right way. Ensure that you are not misusing it. While promoting a product or company’s services on social media, you must keep a close eye on your competitors. In addition to that, make sure that you have a connection with users.
4. Not paying attention to your blog
Creating a blog isn’t good enough; it is also necessary to maintain it to witness surge in traffic. Moreover, connect your blog to social media, so that you could reach your audience. In 2017, ensure that you are posting relevant, creative content at regular basis.
5. Not using multiple tactics
Sticking to just one tactic will not give you wide, expected outcomes. Trying new tactics could be risky, but they may give you exciting results. If they don’t work, you will know what not to use in the future.
6. Creating content without a goal
While developing content, there should be a proper planning. First of all, it is necessary to understand the role of keywords and what type of content may help your business. After that, you have to figure out what is the right time to post the developed content.
7. Not generating content for mobile users
Today, smartphones have become an essential part of our life. As several people browse websites through mobiles, it is necessary to develop online content in a manner that it could be easily read on phones.