Archive for October, 2014

Use XML Sitemaps and RSS/Atom Feeds for Better Crawling

Posted on: October 31st, 2014 by Cyber Flavors No Comments

xml-sitemap

Are you enthusiastic towards making your business reach the “Numero Uno” position? If you want to bring about the dynamism and change in your business then it is high time to pay heed to what Google says. Google has launched slew of practices that would technically place you on a level playing field to play gimmick with the search crawlers, enchant them, say to your fella competitors that I am at the top. Don’t be appalled, it’s doable only if you keep certain basics at the back of your head while going for XML site maps and RSS/Atom feeds.

How to keep that approach? Let’s watch it through Google’s eye!

If you are using content to promote your business then you must have a holistic idea of the fields that you must list on your site maps.

How to get a grasp of it when we are blogging? To pave the way for this dauntless challenge, let’s see how we can keep our approach upbeat and upfront. As XML site maps contain more information, they are technically larger than RSS/Atom. Being a website owner, you must understand which options looks more viable. While XML site maps provide holistic information about the website, RSS provides just the recently added content. So, the crux of the story is which one to choose.

XML Sitemap

  • While you are devising your strategy, you must ensure that only the URL is used in the site map. This will pave the way for easy location and Google autobots will be in a better position to intercept you.
  • If you are feeding anything up there on RSS/Atom feed and XML site map make sure that a stipulated modification time is generated for each URL.
  • If you have a long set of sitemaps, then in that case maximize the size of your sitemap. At max, keep 50,000 URL’s capturing 10 MB space and don’t forget to poke Google once the site map gets updated.
  • Make sure that you have not missed any update, so all the updates that Google wants on RSS/ Atom should be there when Google last ran a fact check.

So, it is recommended to use both XML sitemaps and RSS/Atom feeds for better crawling on search engines.

With Penguin 3.0 Around, How To Deal With The SEO Strategy…

Posted on: October 27th, 2014 by Cyber Flavors No Comments

Google is all set to launch a new swing of development with the launch of Penguin 3.0, the newest algorithm updates that Google has introduced in this year. With Google on an accelerating spree to launch new updates for penalizing black hat SEO techniques, how will this new Penguin 3.0 materialize for innumerable businesses using online as a platform for business promotion. As of now the data are technically unavailable about how many websites will be affected by this new algorithm. However, that doesn’t mean that there aren’t any business website that will not feel the wrath of these new parameters that Google has introduced.

Let’s take a look at the reaction so far at the newest change through a diagram below.

penguin-3-0-around-deal-seo-strategy

The Way Around

With the new Frankenstein in the form of “Penguin 3.0” set loose, backlink SEO promotion is something that will be closely monitored. So, it would pose a threat to those individuals who are banking upon the SEO link building activity as the last resort for SEO promotion. In doing so, instead of the content earning the backlink they are voluntary using money as a primary tool to gain maximum clout in the SERP. So, it has become technically difficult for Google to monitor all of them. So, these new updates are iterated to punish those who are using unethical SEO practice. So, if you want to cope up with the new algorithms then you must go for informative content. Google is in no mood to penalize for posting informative content that the users are looking for.

What is the Best Way to Get Leads in Local Markets?

Posted on: October 21st, 2014 by Cyber Flavors No Comments

Local-Marketing

“When you are staying in the jungle you got to abide by its rule else you are thrown out anytime”. Internet is one such jungle and Google is the lion that sets the rules to be worshipped. Yes, I have used the word worshipped as you can’t displease Google if you want your internet marketing to prosper. Particularly, for local region where the competition is vast and there is lot to be won. As per recent statistics, local SEO can make up to 20 % of the internet searches, a colossal figure to ignore. So, tapping this vast potential of online lookers is of paramount importance.

Google has recently revamped it search algorithm with the launch of pigeon in the fray. So, to comply with the norms that pigeon demands is imperative for ushering in the internet marketing campaign. You might be going back to the earlier paragraph that read 20% stuff. But the herculean task stands when you have to locate the same brand in multiple locations. You can’t rule out the first past the poll concept, the person whose strategy adheres to Google’s norm will race ahead in the competition. So, the question is how to figure out the solution for this problem.

Well, there are two ways that can pave the way for your marketing strategy to stay tall and distinct in the race. After being in the search engine marketing from the last two decades, we have been rigorously experimenting with the techniques that can help folks plan out their strategies that adheres to Google’s whims and fancies. In this category, the two unprecedented approaches that can be streamlined are SAAS and Owned Subdirectory Approach!

Local_Search_Marketing

Software –As –A- Service or also known by the acronym SAAS uses sub-domain category to rank different pages. Through this pioneering technology the local page can be displayed in the best way reading the local initials like name, address, phone data (NAP), reviews and map. As this approach wields Meta and structured data strategies, you are always a step ahead in the competition for generating local searches for your products and services.

The advantage in SAAS is that web promotion takes place outside the main website so the content won’t get exhausted even if the page disappears. So, once you design the same page all over again you can use the content again.

The Second Approach Is Owned Subsidiary Approach

In this approach the advantage the practitioners can wield is they don’t have to pay for the same work done over years. So, you get the leverage of creating your brand’s visibility in multiple locations but for that you must consider long-term SEO value, in-house or partner bandwidth, data integration procedures and budget for making the strategy materialize.