Archive for June, 2014

Google I/O 2014 – Key Highlights and Takeaways

Posted on: June 26th, 2014 by Cyber Flavors No Comments

The three hour developer conference by Google on Wednesday showcased the latest that we can expect from Google over the next year. While there were many expected announcements, most notably the Google wear and Android TV, some were surprises for all.

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Android L

The next version of the Android OS, is not going to be based on a dessert name. Android L, which will roll out to users this fall, has a new design language, going by the name Material Design. Its cross compatibility across phones, tablets, smart watches, Chrome OS, and the web is being touted as its biggest feature.

On the performance side, it is promising to bring ‘PC like gaming’ experience to mobile phones and tablets, optimisingoptimizing battery life apart from handling notifications from the lock screen itself.

Android One

A special initiative aimed at bringing low cost devices to developing countries like India.

Android Wear

The platform designed by Google for its wearables will integrate with Android L, apart from others like Android TV. For instance, an app downloaded for the phone will automatically download for the wearable, with automatic updates. Notifications will be concise, and will be taken from the phone or the smartwatch. For example a text message on the phone, will see your watch vibrate with a preview of the message.

Other features of Android Wear include monitoring your fitness, like your heart rate or daily steps, if the specific watch has those. Also, a feature called ‘glaceable’ wherein interaction with the device can be achieved by just lifting the wrist is present for notifications in Android Wear.

Android Auto

Google launched the Open Automotive Alliance earlier this year, and already has over 40 partners.

Android-Auto

This system which connects the phone with the car dashboard, will allow you to get directions, play music, and communicate via phone/text messages by simply voice commands.
The Android Auto SDK is expected to be unveiled soon.

Android TV

The Android TV, promises to combine Android apps, google play services and TV. Google emphasised on easy searching, including voice enabled searches which included even via wearables like the smartwatch. Apart from improvements to Chromecast, Google announced Google Cast for Android TV which will allow for streaming of content on TV from tablets or smartphones.

Chromebooks

Google seemed to be looking at cross-compatibility of ChromeOS and Android, with all native Android apps coming to ChromeOS. Initially Android notifications (like a call, text message etc. on your Android phone) will be visible on the Chrome Desktop. Eventually apps will make their way.

However, the effort is touted to be still in the early days, and it may be some time before it is brought into practice.

Google Fit

Google unveiled the Google Fit, an entire platform specifically targeted at tracking health and fitness information. The Google Fit SDK is expected to be made available to developers soon. It will collect data from the various sensors attached to either wearables or phones and provide relevant recommendations. Many organizations, including fitness oriented like Nike, RunKeeper, Adidas, Noom are already partnering with Google in this effort.

H1 Tags For Search Engine Optimization – Strategically Significant

Posted on: June 25th, 2014 by Cyber Flavors No Comments

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The SEO process has been subjected to constant change from time to time, precisely to catch up with the major search engine behavioral patterns. It is also pretty evident that there has never been a very standardized process that guarantees a desired outcome. In such context, the global SEO experts do recommend guidelines based on research patterns and probability analysis. Also, closely monitoring the updates from Google, if it is Panda or Humming Bird would give a clear sense of consistency which needs to be adopted from time to time. Among many significant aspects of SEO process, H1 tags have been spoken at great detail of late, it is majorly because of the search engine relevance which has been migrating to mobile and tablet platforms.

Coding for H1 to De-code Google

In-spite of creating a very informative website, many a time SEO professionals wane off with the coding which at times need a very simple consideration. The process of Meta-tag placement has to be rightly represented by content links and adequate coding. The reason why there are many updates from Google and other search engines, especially in-terms of SEO is the consistency in information they want to offer their users. On a mobile platform, there is a huge advantage of ease of access and limitation in-terms of navigation which is a challenge in a way. The coding process can’t be selectively done considering the content level duplication challenges. In this context, the H1 Tag which essentially symbolize has to be selectively placed once in an entire page. The whole HTML coding for a page can look similar to the webpage title which will also have the keywords targeted. Among the H1 to H6 tags, H1 is the most significant tag and it has to be longer than the rest of the H tags. It is also important to note that these H1 tags are to be similar and identical for all the web pages in the entire website.

Search Engine outlook for H1 Tags

The present search engine pattern is designed in a way to find its clue of the topic from the H1 Tag which makes it evidently clear that the scope of SEO ranking is more dependent on these tags. It obviously makes it necessary to have a good combination of design, content and coding. These tags also provide clues to the search engines on how the information is organized and if the sub-topics are indicated by H# of the same page. Though there are several practices around using H1 more than once, it is the best practice to keep it just once in a very unique format. Having the same format for the sub-titles through H2 may also limit the ranking possibilities. Only H1 among the other H series has to be unique and the remaining are to be done in a different style and format. The whole HTML appearance should resemble like an outlined structure that gets appropriately noticed by a search engine’s spider.