Rumors were high this week of the launch of a Google update. If you have experienced something wrong with your site traffic then Google Penguin 2.0 is not the one behind it. But if we go by Matt Cutts, who heads the WebSpam team, the much awaited next Penguin update is round the corner and will be launched within a couple of weeks.
“Nope, no new Penguin update this week,” Cutts wrote on Twitter, later adding “…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”
Cutts mentioned Penguin 2.0 in March and since then it has been speculated and rumored heavily. He has also said that this update is going to be an important one which is certainly going to tweak Google Algorithm in several ways.
Penguin 1.0 was launched in April 2012 in Google and this was followed by two updates in May and October.
Millions of sites were hit and most of them had similar link profiles and same anchor text. Since Penguin 1.0, Google has become increasingly strict towards manipulative link profiles. Let’s see what Penguin 2.0 has in store for us and this would be unveiled in a couple of weeks.